Lazy Bayesian

While the majority of my posts are about analyses of one kind or another, I occasionally come across a new way of thinking or some new endeavor that I feel represents worthwhile knowledge in its own right. One topic that has fascinated me for some time is the idea of cryptocurrency and the proliferation of alt-coins (crypto that isn't Bitcoin). One day while I was looking around to see what kind of crypto was out there and what may be worth a look, and I stumbled upon a digital currency call BAT (Basic Attention Token). What does a cryptocurrency have to do with a new way that people interact with online marketing, you ask? Well, this crypto is a digital token that is used as the means of rewarding people for their attention, or in other words, viewing an ad. This idea alone turns our typical experience with online advertising on its head. Let's describe the typical paradigm of online ads and then compare that to this new way of doing things. The typical online ad parad...